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Düsseldorf Consider, Decide, Justify
This formula presents in a
nutshell the rules for
sound entrepreneurial behaviour.
A decision can
only be as good as the
Information on which it
is based.
IRES provides this basis, renders the
process of
consideration more objective and reduces
the risk of a wrong decision.
Not all decision-makers are
specialists in market
research and for this reason
The value of a study is enhanced
when it is one
of a long series carried out over
many years of
collaboration between the client and the
Institute.
IRES has been
working with manys firms for more
than two decades. Such long-standing collaboration
is a reflection
of the institute's "philosophy".
IRES was founded in
1962 and has been a member
of the
ADM (The Association of
German Market Research Institutes) since 1969.
As a fullservice
research Company, IRES offers a
range of Services
extending from the research
concept through fieldwork with its own teams of
Interviewers to the presentation and
interpretation of results,
all of which
are vital elements in the successful
execution of complex tasks. A wide range of
methods is
used: focus groups, face-to-face, written
and telephone Interviews, behavioural
observations, procedures based on the use of
technical equipment
Alone or in collaboration with
other Institutes,
IRES conducts studies in West and
East Europe,
the USA and Asia. |